About Us

Elaine's Wedding and Event Center offers gowns and accessories for bridal, prom and other special occasions. We provide luxurious amenities to enhance your shopping experience and make it almost as pleasurable as the event itself. When you shop at Elaine's, you are pampered with:

  • Scheduled appointments featuring personalized service.
  • Consultants trained to assist you with selecting and trying-on gowns.
  • Elegant dressing rooms with large mirrors and modern lighting.
  • Largest selection of gowns in NE Wisconsin, with over 1,000 gowns in the store.

Founded in 1983, Elaine's is designed to make the planning of your wedding as hassle free as possible. Housed in a beautiful two-story building, Elaine's offers you one-stop shopping for all your bridal needs.

At Elaine's you will find one of Wisconsin's most complete bridal salons. We have hundreds of styles and many in-stock gowns in all sizes to make it easy to select just the right one for your special day.

Enjoy the difference a well staffed, full service salon can provide. For over twenty years, Elaine's has been pleasing brides with an outstanding selection of the latest styles combined with the superior service that every bride deserves.

Under New Ownership

In November 2004, Elaines was officially under new ownership. Since then, we have made many additions and improvements to both our showroom and to our fashion lines. Here are some of the highlights:

  • Complete renovation of our showroom.
  • Hundreds of gown designs for brides, bridesmaids, mother of the bride and flower girls.
  • Featuring the largest selection north of Chicago, in all size and price ranges.
  • New couture and womens' collections
  • Accessories of all kinds including jewelry, shoes and more.
  • One of a kind custom designed tiara/headpiece display case containing over 100 design choices.

Alterations

Elaine’s alteration referral system, through Exclusive Alterations, will be at your service to help you achieve a custom fit or to make any special changes you desire. Our rush gown delivery and in-house tuxedo specialists will further ease your planning.

Valued Tradition of Superior Customer Service

We are dedicated, energetic and experienced consultants whose only goal is to make your wedding-day dreams come true. Together we will continue the tradition of Elaine’s superior customer service. Our dream team members have up to 25 years experience in the bridal industry!

For a once in a lifetime event, why trust the most important day of your life to anyone but us?