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Green Bay location 920-498-8998
Appleton location 920-733-1983
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  • Prom Dresses 2025
    -
    • Alyce Paris
    • Amarra
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    • Faviana
    • House of Wu
    • Jovani
    • Mori Lee
    • Primavera
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    • Sherri Hill
  • Bridal Gowns
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    • Madi Lane
    • Maggie Sottero (GB Location Only)
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    • Christina Wu Celebration
    • Jasmine(B2, Belsoie, JB) Appleton Only
    • Mori Lee
  • Special Occasion
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    • Dave & Johnny
    • Adrianna Papell - Green Bay Only
    • MGNY by Mori Lee - Green Bay Only

Bridal


At Elaine’s, our mission is to help you find the dress of your dreams! Choosing your wedding dress is a very intimate experience, and we make it our priority to make every moment here a pleasant one. We have spent many hours hand selecting the finest wedding gowns to bring you different styles, fabrics, and silhouettes all in one shop to give you nothing but the best selection. We understand that beautiful brides come in all shapes and sizes, and that is why we stock gorgeous samples from sizes 4 to 30.
We are a full service bridal shop, allowing you to purchase, alter, and store your gown all in one place! That's right,we have our own in-store seamstress, which means your dress doesn't have to travel for alterations, and we will store it free of charge up until your wedding day! Every bridal gown purchase comes with a free fabric garment bag, as well as a free steam press!

We ask that all brides call ahead to make an appointment so that we can deliver the highest level of service that all our brides deserve. Each of our stores carry some different designers to maximize exposure so be sure to call ahead to verify a specific designer you're interested in!

Don't forget about the finishing touches! We have an abundance of veils to complete your amazing look.

Bridal Alterations: Contouring your gown to your silhouette is an essential process to achieve that coveted “red carpet” fit. This is why the alterations are the most important step to making the gown “uniquely” yours. It is a seamless process, that our alterations team has decades of experience in. For your convenience, we offer our alterations in-house. Once your gown arrives, you will be contacted to set up an appointment to try it on for the first time. It is at this appointment where you are able to see the dress with all of your accessories and veil! After this appointment you will begin the fitting process. Your first alterations appointment will be scheduled by you, based on your availability and date of your wedding. An estimate will be given to you at your first appointment. Your alterations quote is based on the job, not the visit--the average bride has 2-3 appointments. Whether your gown needs to be taken in 1 inch or 5 inches, the amount of work is the same. It is one seam that needs to be let out and one seam to put back in. The number of layers and amount of detail will be the determining factor of the alterations cost, not how big or small your gown is .

 

Our website is designed to showcase all of our designers' collections. We do not carry every style in the store so please contact us for style availability!

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Call to schedule your appointment today!

*Appointments are required for Mother of the Bride/Groom, Bridal, and Bridesmaid shopping.* Green Bay 920.498.8998 Appleton 920.733.1983

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Green Bay Location Hours

Monday 11:00am-7:00pm *Bridal/bridesmaids and Mothers by appointment*

Tuesday CLOSED

Wednesday 11:00am-7:00pm *Bridal/bridesmaids and Mothers by appointment*

Thursday 11:00am-7:00pm *Bridal/bridesmaids and Mothers by appointment*

Friday 10:00am-5:00pm *Bridal/bridesmaids and Mothers by appointment*

Saturday 9:00am-4:00pm *Bridal/Bridesmaids by appointment. We have a $25 non-refundable booking fee for Saturday appointments due to high demand.

Sunday: CLOSED

Green Bay 920-498-8998 Appleton 920-733-1983
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Appleton Location Hours
Monday CLOSED
Tuesday 11:00 am-7:00pm *Bridal/bridesmaids by appointment*
Wednesday 11:00am-7:00pm *Bridal/bridesmaids by appointment*
Thursday 11:00am-7:00pm *Bridal/bridesmaids by appointment*
Friday 11:00am-5:00pm *Bridal/bridesmaids by appointment*
Saturday 9:00am-3:00pm *Bridal/bridesmaids by appointment*
Sunday CLOSED
  • Collections

    • Overview
    • Bridal
    • Bridesmaids
    • Prom
    • Homecoming
  • Bridal
  • About Us
  • Contact Us
  • Bridesmaids
  • Alterations
  • FAQ
+Price Filter:
+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Prom Dresses 2025

  • Alyce Paris
  • Amarra
  • Colors
  • Faviana
  • House of Wu
  • Jovani
  • Mori Lee
  • Primavera
  • Portia and Scarlett
  • Sherri Hill

Bridal Gowns

  • Madi Lane
  • Maggie Sottero (GB Location Only)
  • Mori Lee Bridal
  • Rebecca Ingram

Bridesmaids

  • Christina Wu Celebration
  • Jasmine(B2, Belsoie, JB) Appleton Only
  • Mori Lee

Special Occasion

  • Dave & Johnny
  • Adrianna Papell - Green Bay Only
  • MGNY by Mori Lee - Green Bay Only